Our Story and Core Values

AdvisoryIA is led by its founder, Ilana Alberico, a proven entrepreneur and recognized authority at the intersection of wellness, hospitality, and technology. With more than two decades of experience, Ilana has built, scaled, and advised some of the most respected names in the spa and wellness industry.

Ilana co-founded and led Innovative Spa Management (ISM), a spa operations and management company twice listed on the Inc. Fast Company list of fastest-growing companies in the U.S. Under her leadership, ISM earned numerous awards, including the 2017 Elevate Award for Innovation from the International Spa Association. In 2019, Ilana received the prestigious T.I.E. Entrepreneurship Award. She later oversaw ISM’s successful acquisition by Arch Amenities Group, further cementing her reputation as both a visionary leader and a skilled operator.

Beyond her entrepreneurial success, Ilana is widely recognized for her contributions as a thought leader. She has been featured as a contributing author in Hotel Magazine, Organic Spa Magazine, Spa Magazine, and other leading industry publications. She is a sought-after speaker at global conferences and is frequently called upon to share her insights on the evolving role of technology in hospitality and wellness.

Ilana continues to push the industry forward by blending strategic design, operations expertise, and AI-driven innovation. Currently pursuing studies in Cyberspace, Technology, and Analytics at Georgetown University, she is deepening her unique ability to bring cutting-edge intelligence into spa and hospitality environments.

At AdvisoryIA, Ilana directs a boutique practice serving both emerging wellness startups and Fortune 500 hospitality leaders. The firm’s work spans concept development, spa operations, brand acceleration, IT and revenue systems, and the integration of intelligent AI solutions. Her mission is clear: to deliver Innovation Advantage — scalable, personalized, future-focused solutions that empower brands to thrive in a rapidly evolving market.

Ilana Alberico